Dean Whitby
Dean Whitby
Senior Partner
Senior Partner
A global advisor in Marketing specialising in AI-driven growth, visibility, and commercial strategy with over 25 years in sales, 15 years in marketing, and 15 years building businesses. Dean helps founders, executives, and scaling companies accelerate authority, demand, and performance in an AI-first world.
Dean brings deep expertise in Generative Engine Optimisation, Personal Branding, commercial systems, and multi-channel growth. He works internationally across Financial Services, Technology, Construction, Logistics, Manufacturing, Eccomerce, Hospitality and Retail, guiding leaders to build AI-recognised brands, scale revenue, and create high-performing commercial systems.
Dean's Experience
Dean's Experience
Dean is a trusted strategic partner to founders and CEOs, shaping commercial strategy, brand authority, and AI-led visibility. He helps leadership teams align purpose, positioning, and commercial capability to create clarity, competitive advantage, and long-term enterprise value. He’s worked with the C-Suite teams of multiple ftse 100 companies.
Dean is a trusted strategic partner to founders and CEOs, shaping commercial strategy, brand authority, and AI-led visibility. He helps leadership teams align purpose, positioning, and commercial capability to create clarity, competitive advantage, and long-term enterprise value. He’s worked with the C-Suite teams of multiple ftse 100 companies.
Dean is a trusted strategic partner to founders and CEOs, shaping commercial strategy, brand authority, and AI-led visibility. He helps leadership teams align purpose, positioning, and commercial capability to create clarity, competitive advantage, and long-term enterprise value. He’s worked with the C-Suite teams of multiple ftse 100 companies.
Recognised as one of the early global experts in GEO and AEO, Dean guides companies in becoming AI-visible, AI-citable, and AI-preferred. He builds frameworks that position brands as authoritative sources across emerging search engines, LLMs, and multi-modal AI systems as well as making sure they are seen in the decision making process too. In a world where decisions are made either on socials or in the AI-engines, Dean makes sure you win in tomorros AI world.
Recognised as one of the early global experts in GEO and AEO, Dean guides companies in becoming AI-visible, AI-citable, and AI-preferred. He builds frameworks that position brands as authoritative sources across emerging search engines, LLMs, and multi-modal AI systems as well as making sure they are seen in the decision making process too. In a world where decisions are made either on socials or in the AI-engines, Dean makes sure you win in tomorros AI world.
Recognised as one of the early global experts in GEO and AEO, Dean guides companies in becoming AI-visible, AI-citable, and AI-preferred. He builds frameworks that position brands as authoritative sources across emerging search engines, LLMs, and multi-modal AI systems as well as making sure they are seen in the decision making process too. In a world where decisions are made either on socials or in the AI-engines, Dean makes sure you win in tomorros AI world.
Dean transforms leaders into industry-recognised figures by developing personal brands that drive influence, opportunity, and inbound demand. His work blends storytelling, thought leadership, and AI-enhanced content systems to elevate credibility and create powerful market differentiation.
Dean transforms leaders into industry-recognised figures by developing personal brands that drive influence, opportunity, and inbound demand. His work blends storytelling, thought leadership, and AI-enhanced content systems to elevate credibility and create powerful market differentiation.
Dean transforms leaders into industry-recognised figures by developing personal brands that drive influence, opportunity, and inbound demand. His work blends storytelling, thought leadership, and AI-enhanced content systems to elevate credibility and create powerful market differentiation.
With decades in sales, marketing, and revenue leadership, Dean builds scalable growth engines that attract consistent pipeline, accelerate revenue, and strengthen customer lifetime value. He unifies brand, marketing, and commercial operations into one coherent, high-performance system.
With decades in sales, marketing, and revenue leadership, Dean builds scalable growth engines that attract consistent pipeline, accelerate revenue, and strengthen customer lifetime value. He unifies brand, marketing, and commercial operations into one coherent, high-performance system.
With decades in sales, marketing, and revenue leadership, Dean builds scalable growth engines that attract consistent pipeline, accelerate revenue, and strengthen customer lifetime value. He unifies brand, marketing, and commercial operations into one coherent, high-performance system.
Dean helps founders, executives, and subject-matter experts articulate their voice, express their values, and build brands that people trust and follow, brands that people want to join and help to grow. He specialises in crafting thought leadership, clarity led communication, and AI-optimised content that grows influence and commercial opportunity.
Dean helps founders, executives, and subject-matter experts articulate their voice, express their values, and build brands that people trust and follow, brands that people want to join and help to grow. He specialises in crafting thought leadership, clarity led communication, and AI-optimised content that grows influence and commercial opportunity.
Dean helps founders, executives, and subject-matter experts articulate their voice, express their values, and build brands that people trust and follow, brands that people want to join and help to grow. He specialises in crafting thought leadership, clarity led communication, and AI-optimised content that grows influence and commercial opportunity.
Dean champions clarity, authenticity, and purpose as the foundations of lasting growth. He helps leaders communicate real value, build community around their mission, and create brands people advocate for, trust, and stay connected to.
Dean champions clarity, authenticity, and purpose as the foundations of lasting growth. He helps leaders communicate real value, build community around their mission, and create brands people advocate for, trust, and stay connected to.
Dean champions clarity, authenticity, and purpose as the foundations of lasting growth. He helps leaders communicate real value, build community around their mission, and create brands people advocate for, trust, and stay connected to.
Let’s create a better tomorrow together.
Every conversation starts with a challenge, an idea, or an ambition. We’d love to have a confidential conversation about how we can build a relationship that generates purpose, profit, and positive impact for your business, your people, your supply chain, partners, and the communities you serve.
Please complete the short form below - a member of our specialist team will contact you as soon as possible.
Let’s create a better tomorrow together.
Every conversation starts with a challenge, an idea, or an ambition. We’d love to have a confidential conversation about how we can build a relationship that generates purpose, profit, and positive impact for your business, your people, your supply chain, partners, and the communities you serve.
Please complete the short form below - a member of our specialist team will contact you as soon as possible.
Let’s create a better tomorrow together.
Every conversation starts with a challenge, an idea, or an ambition. We’d love to have a confidential conversation about how we can build a relationship that generates purpose, profit, and positive impact for your business, your people, your supply chain, partners, and the communities you serve.
Please complete the short form below - a member of our specialist team will contact you as soon as possible.